Among all the tasty things that Milan offered its citizens during Food Week, a good coffee could certainly not be missing; not just any coffee, but a coffee from the Neapolitan tradition.
From 6 to 13 May, Caffè Borbone wanted to offer its coffee on board a special tram created by IGPDecaux's Creative Solutions in collaboration with ATM.
The tram did not offer a simple tour through the streets of Milan, but a real historical and sensory journey through Neapolitan tradition: figures in 18th-century clothing invited the public to board the tram, sit on regal seats, taste a cup of coffee with an authentic Bourbon aroma and take a 'historical' selfie to share on social channels.
The invitation to the historical tasting was also promoted through the classic 300x70 format on the city's surface vehicles.
