Cristina Fogazzi, aka L'Estetista Cinica, recounts the opening of the new VeraLab Flagship Store in Rome using IGPDecaux Out Of Home advertising.
Protagonists on the city streets were a Eurotram Full-Wrap, entirely decorated with sparkling pink creativity, and a circuit of 10 mini-buses with high-impact advertising for motorists and passers-by. “Da maggio 2021 la tua nuova skincare arriva a Roma”, and “VeraLab apre in via Tomacelli 103” are some of the slogans that enveloped the Out Of Home vehicles, bringing the message of the new opening to the streets of Rome.
Cristina Fogazzi, known to everyone as L'Estetista Cinica, immediately made a name for herself by populating the channels of the Web, where she developed an ever-growing community. Active both on her social profiles and through an online store, she opened her new shop at Via Tomacelli 103 in Rome as her second physical shop after Milan. Thanks to the OOH advertising project, its fan base is also reached outdoors, with a physical medium that moves on the streets and among people.
The campaign, on air from 12 April to 9 May 2021, was realised by IGPDecaux in cooperation with the communication agency Anomalia Studio.
