IGPDecaux tells Italian cities about the innovative service of Everli, the Shopper who delivers groceries to your doorstep directly from your online order in your favourite supermarket. The Out of Home campaign involves a truly rich media mix, capable of intercepting both pedestrians and motorists in the city, as well as passengers in transit on the underground. Thanks to the extensive media planning, the advertising conquers multiple urban centres, just as the Everli service reaches new cities every day.
“A casa hai gente a cena e non hai fatto la spesa?”, “A casa il frigo è vuoto?” are some of the claims that accompanied the creativity on board the vehicles and on the installations, bringing the new Supermarket 24, from which the service originated, to people's attention.
The OOH campaign includes canopy circuits in Pisa and Milan, fully decorated trams (Full-Wrap) in Milan and Turin, installations on buses (Full-Back) in Brescia, Bologna, Como, Lodi, Rimini, Verona, Rome, Milan, Pescara, and a maxi circuit in the metro in Milan.
IGPDecaux and the advertising agency Pic Nic, which realised the creativity of the campaign, collaborated on the project.
Here are photos of the products that travelled the city:
