Giorgio Armani

Io ci sono, per Milano, con i milanesi, con sentimento is the message that Giorgio Armani wanted to dedicate to Milan, and to the Milanese, to communicate his support for the city hard hit by the health emergency.

The Out of Home campaign, which brought the designer's words to the streets of the city, involved various urban communication systems including IGPDecaux's digital shelters, on air in December.
A concrete sign of closeness, and attention, that the stylist wanted to give to citizens in a moment of particular sensitivity also for the near Christmas holidays.