Hendrick's Gin charmed passers-by in Milan with a floral OOH campaign created by IGPDecaux in collaboration with ACCESS and MediaClub.
The OOH campaign, on air from 15 to 28 November, included full-wrap decoration of the bus shelter at Largo La Foppa and Station Domination at Moscova M2. Roses and cucumbers replicated the taste of the eponymous spirit. The urban furniture showcase invited passers-by to discover the places in Milan where they could taste the spirit through a touch screen. Finally, a triumphant portal dominated the scene, embellished with the same plant essences as the bus shelter.
A choral initiative to affirm Hendrick's Gin Brand Identity. The atmosphere was made even more immersive thanks to actresses and histrions who invited passers-by to interact with the street furniture. They offered cards scented with Hendrik's Gin essence and a copy of the magazine "Unusual Time”.
