Take Christmas in the right spirit, how? With Jameson, the soft Irish whiskey that lights up the spirit in Milan with IGPDecaux.
At Moscova M2 a Station Domination on the mezzanine level of the metro station invites Milanese citizens and tourists to discover the new Jameson pop-up store at Via della Moscova 50.
An Out Of Home drive-to-store activity that conveys passers-by intent on making Christmas presents, to discover the new store with Jameson bar, through attractive and engaging graphics and headlines specifically designed for the metro station, also intercepting the protagonists of the Corso Garibaldi evening nightlife.
On air until 22 December, Jameson's strategic Out Of Home campaign aims to reach a wide audience in order to communicate the new opening of the Jameson pop-up store, thus capturing customers' attention.
