Lurisia drinks are naturally unique: what better occasion/opportunity to celebrate their essence than in an Out-Of-Home campaign by IGPDecaux?
The OOH campaign developed in partnership with IGPDecaux Brand Solutions involved the fitting out of a branded canopy, decorated with fine lemons and oranges, with plants and flowers to attract the attention of people passing through Largo la Foppa, near the Moscova metro station in Milan.
A creative setup, also supported by a network of digital shelters around town, to share the excellence of the Lurisia brand and the premium quality of its ingredients by planning OOH fittings that capture the audiences and give them a first-hand experience of the ingredients and citrus fruits that are at the heart of the Lurisia drinks.
