MTV

A campaign to remind everyone that the MTV EMA were back in Italy for the first time after Rome 2004 and Milan 1998. The music and style of MTV network were spread throughout the city and transformed the end of M2 line into an extension of its neighbor Mediolanum Forum.

The communication project was structured for different OOH environments: in Milano Malpensa and Milano Linate airports a fancy Red Carpet branded MTV EMA, welcomed travelers and made them protagonists of the show. The campaign was also displayed on LCD screens.

In addition to Airports, also Bus Shelters were involved, as well as the Station Domination of Assago Milanofiori Forum, a strategic location because of the proximity to Assago Milanofiori Forum.