Netflix's new film #Slumberland, featuring Jason Momoa and Marlow Barkley, tells the story of a map that can bring its owners into the world of dreams.
Together with a cumbersome outlaw, a brave young orphan travels through the world of dreams in search of a precious pearl that will fulfil her greatest wish.
Along their journey, Slumberland's protagonists also stopped in the cities of Milan and Rome:
the Out Of Home (OOO) campaign, originated from an idea of We are Social, involved two Station Dominations - Cordusio and Termini - in collaboration with IGPDecaux's Brand Solutions and Wavemaker.
In the city of Milan, the Piazza Cordusio area was the main location of the film, with images that brought citizens and passers-by into Slumberland's dream world walking among the platforms of the metro station and up to the square. The OOH campaign included the decoration of the ATM multi-purpose structure, a branded full-wrap digital bus shelter, images of the stars of the new Netflix movie in the entire subway station, including the platform floor, and golden details and beautiful butterflies in the access portal that made everyone dream!
OOH advertising in Rome had not only a full decoration of the Termini station with digital escalators, an impactful and innovative product, but also a surprising themed indoor and outdoor decoration on one of the underground trains of the station.
