Would you like an advertisement that can change and adapt according to different parameters, that can really connect with the audience? Smart Content is the tool that allows you to speak to the right people, at the right time. You can choose Standard Mode to change your content in real time depending on the weather, temperature, location, time of the day or day of the week. The endless Non-Standard Modes allow you to implement completely customised designs and developments. Now there really are no boundaries to your communication possibilities.
Smart Content is available on IGPDecaux
's digital networks in the Airport, Street Furniture and Metro environments.
- Piemonte
- Lombardia
- Lazio
• Weather forecasts
• Temperature
• Localisation
• Time of day
• Day of the week
• Social and External Data Feeds
• HTML5 templates
